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A series of seasonal campaigns for TopCoat, combining AI generation with hands-on art direction.
The goal wasn’t just to create visuals, but to explore how AI can be used as a creative tool while maintaining control over composition, storytelling, and brand identity.
Using AI to build bold, seasonal campaign visuals.
Each campaign starts with a clear idea, whether it’s a festive Christmas setting or a playful Valentine’s concept, then uses AI as a tool to bring that vision to life.
AI-generated, but intentionally directed.
From composition and product placement to lighting and mood, every visual is guided and refined to ensure it aligns with the brand, not just randomly generated outputs.
Testing the limits of AI in commercial design.
This project explores how emerging tools can be integrated into real campaigns without losing creative intent. Combining AI generation with manual compositing and refinement.
This project isn’t about using AI, it’s about directing it.
Treating it as a tool, not a shortcut, to create work that’s still intentional, controlled, and on-brand.
Programs used:
Are you ready? Fill in the form and let's see what kinda cool stuff we can make together!
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